excerpt from Leading Content Management Apps 2001+

Content management solutions lower the costs of updating internal and external Web sites by allowing non-technical staff to securely create and contribute content to the Web site. This can help a company build a more useful, relevant, popular, and up-to-date Web site with lower overall operating expenses than a site that can only be updated by technical personnel.

More robust content management solutions often include document management functionality that extends across all business-related documents created within an organization, but the main focus of CM applications in recent years has been on Web content. Businesses can more immediately realize both increased customer satisfaction and sales as richer, more timely information is made available via company Web sites through the effective deployment of content management.

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